Worried about Low Fill? Here’s How to Improve It!
Many developers we have talked to have expressed concern that their ad partner isn’t filling 100% of their ad inventory. In many cases, the number is abysmally low – sub 10%. Why is low fill such a concern? Any unfilled ad requests mean that impressions are going to waste as there’s no ad shown to a user at that moment. For example, a fill rate of 50% with an eCPM of $1 means that for each $1 your app makes, 1,000 impressions were wasted. These impressions could have been filled by another paying ad partner or used to promote your own apps and content.
Although no one ad provider can provide 100% fill alone, a partner like Burstly can ensure that all your inventory is used effectively without any impressions going to waste. How does Burstly do this? Burstly allows you to chain different ad providers (such as ad networks and ad exchanges) as well as providing you with ways to cross promote your own apps and content (using ads called house ads) and attaching a dollar value to those house ads. This is important because ad network / exchange ads may not always be the ads that would yield you the highest eCPM. (If you’re interested in learning more about house ads and how they can increase your eCPM, click here.)
On the ad network and ad exchange side, Burstly supports a variety of networks. Server and client-side support includes AdMob, Millenial, Brightroll, Flurry, Greystripe, iAd, and many more. With an extensive array of partners available through Burstly integration we can help you figure out which perform the best on your app to maximize your revenue.
If you have any questions, just head over to http://support.burstly.com and let us know!