alex (May 24th, 2010)
Every app developer wants to get more downloads, but it’s not an easy thing to do. With almost 200,000 apps in the App Store, it’s becoming harder and harder to gain visibility and get users to download the app you spent weeks, if not months, developing. As indie app developers, we don’t have thousands upon thousands of dollars to spend on marketing our apps, so we have to look at the most cost-effective ways to get the exposure we need to make our app development investment pay off. One of the techniques I’ve used successfully is buying ads to promote my apps, particularly pay-per-install ads. It’s easy to get more downloads using pay per install ads… and make money off of each install. Read on to find out how!
Posted in Advertising, App Marketing Strategies | View Comments
alex (April 15th, 2010)
This is the first post to share my experiences on App Marketing Strategies. Check back frequently as this will be an on-going series.
Many developers often wonder how they can drive more downloads to their apps. If you have multiple apps, one great (and effective) way of getting more downloads is by crosspromoting your apps. (don’t worry, we’ll be writing about strategies for individual apps soon!) What exactly is crosspromotion? It’s when you advertise one of your apps within another of your own apps. Now how do you effectively crosspromote your apps? The most common way of crosspromoting apps – having a static button or link in one app go directly to another app in the app store – is not the most effective way to crosspromote your apps. Read on to learn how to maximize your cross-promotions and track their effectiveness.
Posted in Advertising, App Marketing Strategies | View Comments
