At Burstly we’re committed to putting developers first. As part of this core value, we’re unveiling our new support site, support.burstly.com. Here you’ll be able to find a collection of articles and frequently asked questions to help you learn more about Burstly, integrate Burstly into your app, and manage your ads with Burstly. You’ll also be able to reach out to us directly by posting a discussion that’s immediately forwarded to our support staff, who’ll get in touch with you stat to help you out and let you know that we’re on it.

So go ahead and check it out now: http://support.burstly.com

Let us know what you think, especially if there’s something specific you’d like to see added!

Until today, iPhone and Android app developers didn’t have a simple solution to effortlessly sell ad space directly to clients.  Developers that tried to sell campaigns directly usually were surprised by how much work it took to manage a campaign, to deliver proper reporting, and to collect payment from the advertiser. These time-consuming tasks took away valuable resources from what developers would rather do: work on their next great app.

Burstly’s Storefront offers app developers a turnkey platform that allows advertisers to purchase ads directly from the app developer. When a developer opens a Storefront, they are able to customize it in order to make sure it meets their needs, be it supporting multiple apps, different ad sizes, or customizing the look and feel of their Storefront to match their own website’s. Once live, each developer’s Storefront automates the whole ad buying process – from creating a campaign, to trafficking the ads, and even billing and reporting – all without any work from the developer.

Advertisers can buy ads on multiple apps, and even across multiple developers’ apps, on both a CPM and CPC basis. In order to protect advertisers, we’ve created a unique dynamic pricing system that not only uses a familiar bidding system, but also ties prices to market performance rates to ensure a cost-effective ad buy. Advertisers promoting other mobile apps can track ad performance by using our download tracking system. This system gives advertisers a cost per install figure, even when buying on a CPM or CPC basis. Advertisers can access real-time reporting data and change their ad campaign options on the fly just by logging into their Storefront account.

If you’re an advertiser interested in buying ads on “Words with Friends”, just click here now to go to Newtoy’s Storefront. If you’re a developer and would like your own Storefront, just visit Burstly’s website and sign up now.

More partners are launching soon, so stay tuned!

We’re excited announce our new Android SDK. Just as with our iOS SDK, we offer a powerful solution that gives you the ability to mediate between ad networks, house ads, and ads sold directly. Our Android SDK offers support for AdMob, Google AdSense, Greystripe, InMobi, Millennial Media, and Smaato.

If you’re interested in joining our beta, just send an e-mail to support@burstly.com.

Now that iAds are out in the wild, we’re seeing great eCPMs with lower fill rates than other providers. With reports of currently high eCPM’s, many developers (including myself), are even more excited about iAd now than when Apple’s ad network was first announced. Since over time, eCPM’s will come down (but most likely stay above other ad providers) and fill rates will increase, we believe that developers should definitely integrate with iAd, but also partner with as many other ad networks as possible to increase your fill rate and maximize your ad revenue.

Burstly’s new iOS 4.0 SDK gives you the ability to mediate between iAd and other ad network partners on the fly. In addition to our turnkey mediation solution, Burstly gives you access to the transparency and control ad networks have in their arsenal. Our goal is to help you maximize your revenue opportunity, just as ad networks are doing for themselves.

Get our iOS 4.0 SDK here and contact us at support@burstly.com if you have any questions or would like to see a specific ad network partner added to our SDK.

We are excited to announce that SoftBank Capital and Founder Collective have joined our Series A. The Burstly team has done a tremendous amount with limited resources and it’s great to have top notch firms join our vision. We are impressed with the teams at both firms and look forward to their involvement. SoftBank Capital and Founder Collective join our initial Series A investors, Rincon Venture Partners and GRP Partners.

Read the initial TechCrunch post here.