How and When to Display Interstitials
If you’re looking to increase your app’s ad revenue, you should consider adding interstitial ads to your app. Interstitial ads pay significantly more than banner ads eCPM wise and can also increase your app’s total ad impressions. On the flip side, interstitials are much more intrusive than banner ads and can negatively affect user experience (and thus decrease app usage) if not used with thought and care.
Interstitials are best displayed in natural breaking points of the app flow: before starting a new game, after a turn, before showing content to a user. Since the ad takes over the entire app screen, it’s important not to disrupt a user’s usage. For example, it would be extremely disruptive if a user were playing Pac-Man and an ad were displayed mid-game. Such implementations (including “auto-expanding banner ads”) can severely degrade user experience and app usage. A better implementation would be to show the user an ad after the user loses his last life, or even better, when the user passes a level (the ad here occurs after a positive event – winning – instead of after a negative event – dying).
Although interstitials are primarily seen in games, they can be introduced elegantly into other apps as well. For example, a news app may show an interstitial before an article is viewed, and a video app can show an interstitial before playing a video.
If you have any questions about interstitials and integrating them into your app, just reach out to us at firstname.lastname@example.org