One of the main gripes with mobile advertising is that users see the same ad over and over again. Not only does this make an app’s overall user experience worse, but it also decreases the effectiveness of the ad space because users tend to zone out when they see the same ad innumerable times. Although it’s impossible to control exactly what ad networks serve, you can take steps to ensure your app’s user experience isn’t compromised by using frequency capping to limit the number of times one user sees the same ad.

Frequency capping allows you to set the maximum times you’d like a user to see a certain house ad or ads from a certain ad network in a given time period. For example, you could have a set of four different house ads to cross-promote apps that you want served, but want your app’s user to see each ad at most once per session. To do that, you’d set a frequency cap of 1 ad impression every 10 minutes (or whatever your app’s average session time is) on each of the four house ads. This would ensure that a user wouldn’t see the same ad more than once in a 10 minute period, so your users wouldn’t see the same ad more than once during an average-length session.

Until today, iPhone and Android app developers didn’t have a simple solution to effortlessly sell ad space directly to clients.  Developers that tried to sell campaigns directly usually were surprised by how much work it took to manage a campaign, to deliver proper reporting, and to collect payment from the advertiser. These time-consuming tasks took away valuable resources from what developers would rather do: work on their next great app.

Burstly’s Storefront offers app developers a turnkey platform that allows advertisers to purchase ads directly from the app developer. When a developer opens a Storefront, they are able to customize it in order to make sure it meets their needs, be it supporting multiple apps, different ad sizes, or customizing the look and feel of their Storefront to match their own website’s. Once live, each developer’s Storefront automates the whole ad buying process – from creating a campaign, to trafficking the ads, and even billing and reporting – all without any work from the developer.

Advertisers can buy ads on multiple apps, and even across multiple developers’ apps, on both a CPM and CPC basis. In order to protect advertisers, we’ve created a unique dynamic pricing system that not only uses a familiar bidding system, but also ties prices to market performance rates to ensure a cost-effective ad buy. Advertisers promoting other mobile apps can track ad performance by using our download tracking system. This system gives advertisers a cost per install figure, even when buying on a CPM or CPC basis. Advertisers can access real-time reporting data and change their ad campaign options on the fly just by logging into their Storefront account.

If you’re an advertiser interested in buying ads on “Words with Friends”, just click here now to go to Newtoy’s Storefront. If you’re a developer and would like your own Storefront, just visit Burstly’s website and sign up now.

More partners are launching soon, so stay tuned!

We’re excited announce our new Android SDK. Just as with our iOS SDK, we offer a powerful solution that gives you the ability to mediate between ad networks, house ads, and ads sold directly. Our Android SDK offers support for AdMob, Google AdSense, Greystripe, InMobi, Millennial Media, and Smaato.

If you’re interested in joining our beta, just send an e-mail to support@burstly.com.