Now that iAds are out in the wild, we’re seeing great eCPMs with lower fill rates than other providers. With reports of currently high eCPM’s, many developers (including myself), are even more excited about iAd now than when Apple’s ad network was first announced. Since over time, eCPM’s will come down (but most likely stay above other ad providers) and fill rates will increase, we believe that developers should definitely integrate with iAd, but also partner with as many other ad networks as possible to increase your fill rate and maximize your ad revenue.
Burstly’s new iOS 4.0 SDK gives you the ability to mediate between iAd and other ad network partners on the fly. In addition to our turnkey mediation solution, Burstly gives you access to the transparency and control ad networks have in their arsenal. Our goal is to help you maximize your revenue opportunity, just as ad networks are doing for themselves.
Get our iOS 4.0 SDK here and contact us at support@burstly.com if you have any questions or would like to see a specific ad network partner added to our SDK.
