This post is part of my ongoing series on App Monetization Strategies.
Many popular (and successful!) app monetization strategies include using ads as a revenue source. I’ve personally used ads to help monetize many of my apps very successfully, but even so, I share a complaint many other developers have about ads: eCPMs from ad networks usually suck (if you’re not sure what an eCPM is, check out my intro post on ads).
Even with ad optimization and geotargeting – a necessity to make real money off of ads – eCPMs from ad networks alone aren’t spectacular. So how can you increase your ad eCPM overall? One great way is by adding house ads to the mix alongside your ad network partners. You’ll definitely see a noticeable jump in eCPM almost immediately. So what exactly are house ads and how can they increase your eCPM? Read on to find out!