This post is part of my ongoing series on App Marketing Strategies.

Every app developer wants to get more downloads, but it’s not an easy thing to do. With almost 200,000 apps in the App Store, it’s becoming harder and harder to gain visibility and get users to download the app you spent weeks, if not months, developing. As indie app developers, we don’t have thousands upon thousands of dollars to spend on marketing our apps, so we have to look at the most cost-effective ways to get the exposure we need to make our app development investment pay off. One of the techniques I’ve used successfully is buying ads to promote my apps, particularly pay-per-install ads. It’s easy to get more downloads using pay per install ads… and make money off of each install. Read on to find out how!

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This post is part of my ongoing series on App Monetization Strategies.

If you’re looking to make more money and get more downloads, knowing your app’s customer lifetime value (CLV) is critical. Without knowing your app’s CLV, you’re unable to make informed decisions regarding marketing and monetization.

At the very least, knowing your app’s CLV allows you to forecast your revenue and approximate how much you can afford to spend to acquire new users and forecast how much money you can expect to make based on your app’s install rates. If you’re aware of your CLV’s components and how they vary across user acquisition channels, you’re able to analyze the data and iterate to both increase your userbase and increase the CLV. That means more money and more downloads to help your business thrive.

Want to learn more about this essential app metric? Read on!

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