This is the first post to share my experiences on App Marketing Strategies. Check back frequently as this will be an on-going series.
Many developers often wonder how they can drive more downloads to their apps. If you have multiple apps, one great (and effective) way of getting more downloads is by crosspromoting your apps. (don’t worry, we’ll be writing about strategies for individual apps soon!) What exactly is crosspromotion? It’s when you advertise one of your apps within another of your own apps. Now how do you effectively crosspromote your apps? The most common way of crosspromoting apps – having a static button or link in one app go directly to another app in the app store – is not the most effective way to crosspromote your apps. Read on to learn how to maximize your cross-promotions and track their effectiveness.